Corey Leung
Summary
Strategist with extensive experience building brand and content strategy. Diverse background working with startups and Fortune 500 companies across tech, healthcare, energy, specialty retail, and education. Specialized in bringing simplicity to complex marketing cycles. DE+I leader passionate about advocating for underrepresented groups. Always exploring and drawing insight from the intersection of technology and culture.
Experience includes working with Meta, Office Depot, Shell, FIS, Autodesk, IQVIA, FedEx, and Merck.
Work Experience
May 2021 - September 2024
Strategist
Doremus
- Led strategy and project management for editorial project aligned with launch of FAANG sub-brand.
- Spearheaded creation of communications plan, brand guide, customer personas, and annual campaign strategy for B2B arm of Fortune 500 specialty retail company.
- Created mid-funnel campaign messaging and landing page for a multinational SaaS company.
- Led customer research and creation of sales enablement materials for major Fintech and Energy clients.
May 2017 - June 2018
Digital Marketing and Campaign Manager
Lighthouse Labs
- Budgeted and implemented over $150K USD of digital marketing initiatives annually across multiple performance channels such as paid advertising, affiliate marketing, and media buying.
- Increased monthly advertising conversions by 16% while decreasing cost per acquisition by 6%.
- Increased acquisition by 16% and web traffic by 18% by managing external stakeholders and team of staff in two-month 360° multi-channel campaign.
- Created customer segmentation tool informing marketing targets and goals through quantitative analysis of blog posts, landing pages, industry reports, customer testimonials, and announcements.
- Responsible for all digital and print advertising for Lighthouse Labs
November 2015 - Present
Partner/Co-Founder
Qurative Digital
- Co-founded Qurative Digital in late 2015 and completed 5 marketing projects for clients ranging from social enterprises to financial services
- Successfully ran multiple Google Adwords and Facebook Ad campaigns
- Built a website for a client using the WordPress CMS, including integrations with Google Analytics, Google Tag Manager and Mailchimp resulting in a 150% increase in sales over the previous year
- Completed a thorough brand and social media project for a client
June 2014 - December 2015
Sales Analyst
Hitachi Solutions Canada
- Doubled speed of surfacing sales performance data by working directly with company executives to build and implement custom insights platform sales performance and employee utilization
- Won a request for proposal response worth $620K USD working closely with multiple sales team members
- Supported Sales Directors throughout the sales process of multiple clients with market research, data analysis, and document writing – resulting in over a million dollars of net new business
- Nominated and chosen for the Hitachi Honours Committee for exemplary conduct
Volunteer Experience
November 2023 - September 2024
Global Co-Chair of Asian Leaders Circle Employee Resource Group
Omnicom
- Led initiatives to create more opportunities for Omnicom’s Asian employees and provide POV to clients
- Organized monthly events geared towards professional development and networking for Omnicom’s Asian employees
April 2022 - November 2023
UK Chapter Co-Lead of Asian Leaders Circle Employee Resource Group
Omnicom
- Founded the first regional chapter of the Asian Leaders Circle ERG.
- Planned quarterly in-person events with representation from over 25 agencies.
November 2015 - August 2018
Community Manager
Relearn Habits
- Joined the Relearn Habits management team to put on personal growth and development courses targeted at current students and recent graduates
- Spearheaded marketing efforts to enrol students into courses leading to full enrollment in over 10 classes
- Helped develop course curriculum and designed exercises for students to improve habit formation
- Contributed to website redesign of Relearn Habits website (http://relearnhabits.com) with content, organization, and design.
- Organized and facilitated three successful workshops
Education
September 2018 - 2020
MBA
HEC Paris
- Specialization in Digital Innovation
- Awarded L’Oreal Scholarship for Leadership
- Conducted year-long research on the rise of the secondary market and the implication for luxury brands
- Competed in case competitions hosted by Marc Jacobs, Chaumet, SIX Swiss Exchange, and Mastercard
January 2016 - April 2016
Professional Diploma in Digital Marketing and Strategy
Red Academy (Vancouver, BC)
- Digital Marketing program focusing on practical skills
- Received certifications in Google Analytics and Google Adwords
- Completed four community projects providing consultation to four Vancouver based companies in a variety of functions, including branding, marketing strategy, mobile advertising and B2B marketing.
September 2009 – December 2013
Bachelor of Commerce - General Management
University of Victoria Peter B. Gustavson School of Business (Victoria, BC)
- Completed four year program focusing on Management
- International Exchange in Maastricht University (the Netherlands), completing a specialization in Strategic Marketing
- Won the Top Social Venture award at the University of Victoria PlanIt Business Plan Competition for an innovative business plan to reduce homelessness in Vancouver ($1500 prize)
- Placed Third in the Enactus Canada Western Regional TD Entrepreneurship Challenge
January 2015 - April 2015
Business Analytics Fundamentals Course
British Columbia Institute of Technology
- Completed course focusing on Business Analytics theory and practices
- Used tools such as Excel PowerPivot and SQL